826 MONTANA: ODDBALLS

For this branding project I took the already established non-profit organization 826, and designed a new location for one of their centers. 826 is a tutoring center who help students from grades k-12 to help with their writing skills, with an emphasis on their creative writing. Each location doubles as a themed store that encapsulates the essence of the city or state that it is located in.

I was given the city Bozeman, Montana to design a store around. Through deep research on what makes Montana, Montana I landed on my store named Oddballs, a store of unusual sizing. The concept being that Montana's huge natural landscape compared to the small population makes you feel unusually tiny and everything else unusually big, hence a store of unusual sizes.

2020
DISCIPLINES

System
Branding






PROCESS︎︎︎