GREEN THUMBS
Green Thumbs Detroit is a non-profit organization that promotes food equity in the Metro Detroit region. It was founded in response to the growing popularity of urban farming as a solution to Detroit's food desert issues. Using specialized aeroponic technology, Green Thumbs Detroit enables individuals to cultivate their own produce at home, regardless of their gardening experience.
To address the agricultural production challenges faced by Metro Detroit and Wayne County, my colleagues and I conducted extensive research through various sources, including web research, books, and an expert interview. From our research and brainstorming sessions, we developed Green Thumbs Detroit.
This project encompasses a complete branding system, website design, informational video, screen-printed tote, and the Sprout Kit, which includes a sample pack of enhancing filters, a booklet (riso-printed), and the Sprout device itself.
Green Thumbs Detroit is a non-profit organization that promotes food equity in the Metro Detroit region. It was founded in response to the growing popularity of urban farming as a solution to Detroit's food desert issues. Using specialized aeroponic technology, Green Thumbs Detroit enables individuals to cultivate their own produce at home, regardless of their gardening experience.
To address the agricultural production challenges faced by Metro Detroit and Wayne County, my colleagues and I conducted extensive research through various sources, including web research, books, and an expert interview. From our research and brainstorming sessions, we developed Green Thumbs Detroit.
This project encompasses a complete branding system, website design, informational video, screen-printed tote, and the Sprout Kit, which includes a sample pack of enhancing filters, a booklet (riso-printed), and the Sprout device itself.
2021
DISCIPLINES
Research
COLLABORATORS
Haley Petz
Research
Motion
Print
Branding
COLLABORATORS
Haley Petz
Madison LaLonde
Mariana Matos
PROCESS
